Playing Google Feud: Rules and Tips: How to Play: People on the internet loved it for its simplicity and humour. He got the idea from the funny and sometimes strange suggestions that pop up when you start typing a search on Google. Google Feud was created in 2013 by Justin Hook, a developer from Brooklyn. It’s like the TV game show “Family Feud” but with a twist using real Google search data. Google Feud is an online game that tests your ability to guess the top search suggestions on Google.